If you have a business with a local presence, hopefully your Google Business Profile is working hard, pulling in Google Business Profile prospects like a well-oiled machine. You’ve got the photos, the updates, the glowing customer reviews—everything’s set to catch attention. But here’s the dealbreaker: if those Google Business Profile prospects visitors aren’t turning into paying customers, there’s an issue somewhere. Odds are, most of your Google Business Profile prospects are landing on your website from their phones. If that site is sluggish, hard to read, or a total nightmare to navigate on a small screen, they’re not sticking around, they’re bouncing, probably right into the arms of a competitor.
Your GBP is the shiny front door welcoming Google Business Profile prospects to your business, but if your website isn’t mobile-friendly, you’re basically slamming that door shut before they even step inside. So, how do we turn that around and keep those prospects engaged?
Why Mobile Matters for Google Business Profile Prospects
Think about it: when someone finds your business via your Google Business Profile, they’re often on the go—scrolling on their phone while grabbing coffee or waiting for a meeting. These Google Business Profile prospects aren’t sitting at a desk with a big monitor; they’re tapping away on a 6-inch screen. If your website doesn’t play nice with mobile, you’re not just losing a visitor—you’re losing a potential sale. Studies show that over half of all web traffic comes from mobile devices now, and for local businesses like yours, that number’s even higher. Your GBP is doing the heavy lifting to attract Google Business Profile prospects, but your website needs to step up and close the deal.
Reviews are the ‘currency of trust’ in the business world
How to Keep Google Business Profile Prospects Hooked on Your Website
So, how do you make sure your site doesn’t scare off those hard-earned Google Business Profile prospects? It’s simpler than you might think—just a few tweaks can make a world of difference. Here’s the game plan:
1. Make It Fit Any Screen
Your website should feel like a chameleon, adjusting effortlessly to whatever device Google Business Profile prospects are using—phones, tablets, laptops, you name it. If they have to pinch, zoom, or scroll sideways just to read your hours or find a contact button, they’re not going to bother. Test it yourself: pull up your site on your phone right now. Would Google Business Profile prospects find it easy to use, or would they hit the back button in frustration? A responsive mobile design is key to keeping them around.
2. Speed It Up
Time’s a big deal for Google Business Profile prospects. If your website takes longer than three seconds to load—and yes, that’s the magic number—most of them will bail before it even finishes. People expect instant results these days, especially on mobile. Head over to Google’s PageSpeed Insights, plug in your URL, and see how your site stacks up. It’ll give you a rundown of what’s slowing things down—maybe it’s oversized images or clunky code—and tips to fix it. A fast site keeps Google Business Profile prospects engaged instead of annoyed.
3. Simplify Navigation
Your site needs to be thumb-friendly for Google Business Profile prospects. Think big, tappable buttons, clear menus, and no microscopic links that make people squint and miss. Little details matter here: make your phone number clickable so they can call you with one tap, link your address to Google Maps for easy directions, and streamline your contact forms so filling them out doesn’t feel like a chore on a phone. The smoother the experience, the more likely Google Business Profile prospects will stick with you.
4. Don’t Let Your Website Undo Your GBP Hard Work
You’ve put in the effort to perfect your Google Business Profile—nailing the details, stacking up those five-star reviews, and climbing the local search rankings to attract Google Business Profile prospects. That’s no small feat! But all that work can unravel if your website isn’t up to par. A clunky, outdated, or mobile-unfriendly site is like inviting Google Business Profile prospects over for dinner and then forgetting to cook. Your GBP is the magnet pulling them in—it’s on your website to seal the deal and turn those prospects into loyal customers.
5. Don’t Wait For Your Competitors To Beat you To It
Here’s the good news: fixing this doesn’t have to be a massive overhaul. Start small—run that PageSpeed test, check your site on your phone, and see where Google Business Profile prospects might get tripped up. If tech isn’t your thing, a quick chat with a web developer can get you on track. The payoff? More of those Google Business Profile prospects sticking around, reaching out, and ultimately choosing you over the competition. Don’t let a subpar website undo your GBP success, improve your customer experience on mobile, and watch your conversions climb.
